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Wow Factor Brought to Clarence by Visual Merchandising Expert Anna Woodward


"Hot Spot" created at Sisters on 30

Visual merchandising expert, Anna Woodward, brought her keen sense of design and creative strategies to the Clarence Main Street this week, encouraging retailers to look at their spaces with fresh eyes. In conjunction with Main Street Iowa, Anna Woodward Retail Design presented a workshop on Monday morning, open to all interested participants, including retailers from neighboring communities.


Participants learned the basics of visual merchandising, some tips and tricks for creating "zones" within a retail space and the benefits of developing calendars for planning displays. The afternoon was filled with hands on implementation, beginning at Sisters on 30 and then moving on to Stay Golden Sunless Boutique. Tuesday found the group at Onion Grove Mercantile and Hound Dog Rock Shop.


Anna Woodward and Terry Poe Buschkamp, Main Street Iowa, have facilitated the visual merchandising workshop in nine Main Street Iowa communities this summer, bringing ingenuitive ideas, hours and hours of collaborative labor in the shops and the rare opportunity to work with a professional designer.

Clarence Main Street was able to provide this workshop, at no cost to the retailers,

through the partnership with Main Street Iowa.